Privacy Policy
Demo Business Privacy Policy
FIFTH THIRD PRIVACY NOTICE FOR COMMERCIAL CUSTOMERS At Fifth Third, we understand how important it is to our customers that private information is kept confidential. This Privacy Notice for Commercial Customers (the "Notice") applies to Nonpublic Information about individuals and business or other entities that seek or obtain financial products and services from Fifth Third for business or commercial purposes ("Commercial Customers"). This Notice does not apply to information received from consumers who seek or obtain financial products or services from us for personal, family or household purposes; such consumer information is governed by the Fifth Third Privacy Policy for Consumer Information. For purposes of this Notice, "Nonpublic Information" means any information about a Commercial Customer from which the customer could be identified, whether obtained directly from the Commercial Customer or from another source. Nonpublic Information may include, but is not limited to: (a) customer name; (b) customer's physical address, including street name and name of city or town; (c) an e-mail address or other online contact information; (d) a telephone number; (e) a tax identification number; (f) a credit history; (g) a bank or credit card account number; (g) information about officers, directors, and other control persons; (i) financial statements; or (j) any other information from or about a Commercial Customer. However, the following is not considered Nonpublic Information: (a) aggregated or anonymous information that does not identify a customer or customers and (b) information that Fifth Third obtains from a public source (or knows to be available from a public source). HOW WE GATHER, MAINTAIN, AND USE YOUR INFORMATION We may gather and retain Nonpublic Information about Commercial Customers from the following sources: · Applications or other forms that you provide to us (such information may include name, address, tax identification number, financial statements, assets, income and investment objectives). · Financial account activity and transactions (such as payment history, account balances and usage). · Reporting agencies (such as creditworthiness and credit history). · Information from website visits (such as Cookies, usage and transaction history, and other technical data that we use for security purposes and to enhance the online experience.) Fifth Third may disclose Nonpublic Information about our Commercial Customers to non-affiliated third parties in order to offer you additional products and services. However, you have the right to "opt-out" of such transfers, as described below in "How To Change Your Privacy Options." Fifth Third may also disclose Nonpublic Information to non-affiliated third parties for routine business reasons. You do not have the opportunity to opt-out of these transfers. For example, Fifth Third may disclose Nonpublic Information to service providers and other third parties as necessary to facilitate a transaction requested by a Commercial Customer. Non-affiliated companies that act on our behalf and receive Non-Public Information from us are contractually obligated to keep the information we provide to them confidential, and to use the Non-Public Information only to provide the services we ask them to perform. We may also disclose Nonpublic Information to non-affiliated third parties in response to a subpoena, warrant, or court order, or as otherwise required by applicable law or regulation. Fifth Third may collect certain information about individuals – such as business owners or loan guarantors - that Fifth Third receives in connection with providing products or services to a Commercial Customer. Fifth Third will not use or transfer non-public information regarding such individuals for any purpose other than facilitating the commercial transaction for which the information was originally provided, except with the consent with the individual. Please note, however, that Fifth Third does sell loans to third parties for a variety of reasons. Consent of the individual, guarantors or borrowers is not required and notice will not be provided in the event of a sale of any loan to a third party. YOUR PRIVACY OPTIONS You have choices as to how we use your Nonpublic Information. If you are comfortable with how we use your information currently, there is no need to indicate your preference. We recognize, however, that you may wish to limit the ways in which we use your information. Therefore, you may tell us not to share your Nonpublic Information with other Fifth Third companies. You may also tell us not to share your Nonpublic Information with non-affiliated third parties for marketing purposes. Your opt-out choice will apply until you tell us to change your choice. HOW TO CHANGE YOUR PRIVACY OPTIONS · Write to us at Fifth Third, Customer Service, Privacy Administration, Post Office Box 4444, Cincinnati, Ohio 45263-4444. Requests must include customer name, address, contact telephone number, relation Tax Identification Number ("TIN") for all business entities that will opt out and account number(s) (if applicable). Incomplete information will delay or possibly prevent our ability to honor your request. · Call a Fifth Third Customer Service Professional at 1-800-889-5269. · Visit any Fifth Third Banking Center. Our system will be updated to reflect your privacy preferences within 30 days following receipt of the request with complete information. You can verify the update by calling the Customer Service number listed above or visiting any Fifth Third Banking Center. If you have already shared with us your privacy preferences under this Notice, it is not necessary to contact us again. We will continue to honor the preferences you have provided. SECURITY PRACTICES TO PROTECT YOUR INFORMATION Your information is used strictly for business purposes. Fifth Third employees are trained to respect your privacy concerns and to safeguard your personal information. Furthermore, as technology advances, Fifth Third is continuously modifying its physical, electronic, and procedural safeguards to ensure compliance with commercially reasonable industry standards and to protect your Nonpublic Information. ONLINE PRIVACY Fifth Third is committed to protecting Commercial Customers and guests who visit our website at www.53.com. Accordingly, our website uses a variety of advanced Internet security technology, including the encryption of information that is transmitted while accessing account information over the Internet or submitting online applications by using Secure Sockets Layer (SSL) Technology. Fifth Third also uses digital certification, a unique identifier to substantiate Fifth Third's Identity to your browser. Additionally, authentication is required when using online services to validate your identity. We may collect data from your online visits, such as Cookies, to display information more effectively to you and to allow customization of your website experience. This data is encrypted for our use only and protected from third party access. In addition to cookies, we may also use other technology such as "pixel tags," "clear GIFs" or similar tools. A Pixel Tag is an electronic image, often a single-pixel (1x1), which is ordinarily not visible to visitors and may be used with cookies. These tools can be used to collect data, like cookies, regarding your operating system, browser, screen resolution and other technical information, as well as navigation and session information. This information is anonymous and does not include identifiable customer or personal information. Again, this data is used to continually improve our Website and your visits. FIFTH THIRD COMPANIES COVERED BY THIS NOTICE This notice will apply to all affiliated companies of Fifth Third, now existing or hereafter arising, that are referenced on www.53.com in the About Fifth Third section under Affiliated Companies.
